What exactly is it that we do to help you sell your boat?
       
Internet marketing for boats, in particular yachts and cruisers for sale, is an extremly cost effective and powerful way to sell your boat.

Boats in Focus are particularly good at it if we say so ourselves! (Our clients do too so we are not just modest about our abilities ;-) )

Boats in Focus is a division of ITS Magic. ITS Magic is a specialised marketing agency for small and medium sized businesses. They sell millions of pounds of products and services for clients every year on the internet.

The Directors of ITS Magic love boats! Keen sailors and powerboaters they spotted a need for boats to be sold for less money and more effectively than traditional yacht broker can offer. The techniques they use to sell varied products and services for their business clients can be adapted to effectively sell boats - Yachts and cruisers for sale on the internet too. Frequently the price of a cruiser will exceed the yearly turnover of many small businesses so that is how important it is to turn the money around once the decision to sell has been made.

To market effectively on the internet you need to utilise techniques which cross from the traditional methods of marketing - Good design, Brilliant photographs, effective copywriting and of course finding your target audience to put the sales message across and similar techniques.

With the internet though things are slightly different. You don't need to guess where your buyers are and endlessly prospect to find them. On the internet they find you at the point they are ready to buy. That's if your product a cruiser or yacht in this case can be found easily above all the others. That's where skillful internet marketing comes into play. The web is as competitive as anywhere else when it comes to sales. So how do you get your cruiser or your yacht into the top showing websites when someone searches for a boat like yours?

Search engines work in some very strange ways! They crawl around the internet finding and indexing websites. They see how relavent the terms on the site are compared to the search being made with a keyword or keyphrase and then give the page and website a ranking. The better your ranking and relavence the more likely they are going to show your site to the people searching for a particular cruiser or yacht.

There are actually over 100 variables that have been idenditifed that search engines use to determine when and where to show your site when people search for terms on it over and above competing websites. Boats in Focus with the years of internet marketing experience from ITS Magic know, as much as it is possible to know, about this process. The search engines keep these formulas or algorithms broadly secret or everyone would be using the criteria to get to the top of the list.

Those that can do it better than the others win. They get the visibility and subsequently the sales.

With our expertise we can get your boats website visible to the potential buyers of your boat. The internet is largly used when searching for boats these days as the net can be cast far wider far quicker to find exactly the right boat.

Simply having a classified listing somewhere will eventually turn a boat or two up but you will be alongside other boats immediately and the listing even if it has a few pictures uploaded will not necessarily sell your boat better than the boat on the next click. By having a dedicate website for you boat not only can we better find the buyers for you but your boat will be far better presented to the buyer when they visit. The traditional elements of marketing then come into play of course with good photographs, well written copy and even video tours all playing their part.

To cap it all the cost of doing all this will give you a far better marketing service than the average broker can ever deliver and the cost of the site will be significantly less than the typically high brokerage fees being charged by the yacht brokers.

It's a little like a boats for sale by owner except that we do the marketing side of things for you.

You get your boat sold far quicker and preserve your margins by not having to give away commissions. To cap it all you can even get your money back on the website by passing over ownership of it to the new owner so they can sell the boat on when the time is right for them too. (A shrewd seller may even make a profit on selling the site on as it is proven for the boat concerned ;-) )

The website itself can remain useful inbetween sales of the boat too as it can also contain a blog of the boating trips and fun you have had with the boat and or it previous owners. A great history of the boat on the web for people to see.

You can post up your holiday and cruise photos for friends and families to see too. If you want to keep your website running as well as selling it on we can transfer any blog material to a new web blog for you.

So in a nutshell for a low one off fee you can:

•Save thousands by not paying brokers commissions
•Obtain a better price on the boat sale
•Sell your yacht or cruiser faster
•Have a website to use as a unique added value for the new owner
 Does it work? - Don't ask us - ask our satisified clients!

Contact us now to find out more.

 We will provide you with some example sites to view and explain exactly how it works. We don't keep our techniques secret as they take years to learn so anyone following will take an awful long time to catch up!